Second Steps

The fourth edition of Second Steps provides a one-stop resource for those wishing to make a career in applied arts. The new up-dated edition is in full colour, with a more user friendly layout, making better use of space.

lllustrated with case studies (8 new for the fourth edition) by craft makers, tutors, gallery owners, a professional photographer and an agent. It provides an invaluable source of contacts and information, in a jargon free, easy to follow style. Second Steps has continued to sell steadily, since the first edition in 1998, and has proved to be a success with tutors (many now add it to their reading lists) graduates and new makers (from whatever direction they have arrived), who need guidance in setting up a craft related business and/or workshop.

Topics covered include

* Self Promotion, CV's & photographs
* Marketing & press releases
* Planning, business plan, advice & support
* Financial, pricing & accounts
* Copyright & commissions
* Workshops, legal/tax issues & insurance
* Selling via galleries, the internet exhibitions & shows
* Manufacturing & working with agents
* Grants, proposals, awards & training
* A wealth of contacts for further research

Now also covering: Getting paid; negotiation; detailed marketing advice; writing a press release; using an agent; working with a< manufacturer; product photography and setting up a gallery.

Second Steps 4
ISBN: 0-9550026-2-1
Softback
Size: 105 x 145mm

Price �9.00 incl P&P

Sample pages from Second Steps